How can startups use customer service as a competitive advantage

Leyla Seka, GM of Desk.com, sits down with Jason Calacanis to discuss the importance of customer service at your startup or small business.

0:20 - Why should companies have a system to manage customer support?
1:50 - What's the best practice to diffuse a vocal customer airing their grievances in public?
4:40 - How do you deal with the huge customer service crisis?
6:40 - How does Desk manage multiple people answering customer support emails with different responses?
9:30 - What are other myths or common mistakes in customer support?
11:30 - You can't knock off good customer service.
12:15 - Who are the ideal clients for Desk.com?