Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include:
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Press releases -
Article distribution -
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Link campaigns, such as asking complementary businesses to provide links -
Directory listings -
Link exchanges -
Three-way linking -
One-way linking -
Blogging -
Forum posting -
Multiway linking
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