Why are Subscribers Opening Email?

We took a look at our Email Analytics statistics for the past year to examine how email viewing habits have changed. We noted a massive increase in mobile device opens (150% in the last six months alone!), mostly at the expense of web-based providers. This report illustrates the current state of the email client market, as well as changes over the last 12 months. While we had a hunch that mobile had been on the rise, we were surprised to see the relatively slow adoption of newer versions of Outlook. It was also interesting to take a look at browser preferences for webmail users. While Internet Explorer takes the cake for Yahoo! and Hotmail users, Gmail users are in a near 3-way tie led by Firefox and closely followed by Chrome. Tags: email marketing, email, email marketing strategies

by Litmus.
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